Social Media represents a transformational shift in how brands communicate and connect in today’s online world. This full-day session is structured to provide marketers, communicators and advertisers with a deep dive into the Social Media space, uncovering the power and potential to engage consumers in new ways. Join us to learn about what is commonly referred to as "Web 2.0" and build a detailed knowledge-base regarding the collaborative platforms and participatory tools being used with audiences in the digital space.

For every level of marketing practitioner, this session will provide a strategic overview and context for Social Media in the marketing mix with time dedicated for practical hands-on learning. Expect to leave with an understanding of key concepts and philosophies combined with best practices and tactical points of execution to help create winning results for your business.

All participants receive a free copy of Mitch Joel's book, Six Pixels of Separation: Everyone is Connected. Connect Your Business to Everyone.

Participants Will Learn:

• Why the time is now for Social Media in the marketing plan;
• The origins and applications;
• Concepts, technology and tools that drive Social Media;
• How to sell within the corporation.

Seminar Features Include:

• Strategic overview and practical takeaways;
• Various examples and in-depth case studies;
• Hands-on learning with essential Social Media tools;
• Interactive discussions.

You Should Attend If You:

• Think Social Media won’t change the way you communicate;
• Want to keep pace with the evolution of digital marketing;
• Want to advance your career;
• Would like to know where your customers and prospects are seeking information about your brand.

Attendees Will Benefit From:

• Learning about Social Media by using Social Media;
• Understanding ways to monitor, assess and engage with online consumers;
• Hands-on experience with the tools;
• Insights from brands using blogs, podcasts, wikis, communities, social networks and virtual wordsPragmatic applications and best practices.

Seminar Instructor

Michael Seaton
Head of Digital Marketing, CNIB

Michael Seaton’s marketing leadership combines a variety of disciplines and areas of expertise including digital, direct, CRM and loyalty mixed with a deep knowledge of social media, community building and analytics.

Michael is currently Head of Digital Marketing at CNIB where he leads online and digital strategy for the not-for-profit organization across Canada.

Seaton spent over a decade as Director, Digital Marketing at Scotiabank leading the bank's digital strategy in Canada across multiple consumer touch-points and media platforms. He produced award-winning campaigns on behalf of Retail, Small Business and Wealth Management divisions driving the digital vision and implementation of websites, search, email, social media and community marketing programs. In addition to his extensive client-side background, Michael has held senior agency and consulting roles, most recently as Principal, Level C Digital.

An active speaker across North America in the marketing & communications industry, Seaton has been recognized with numerous national and international marketing awards throughout his career.

His blog www.theclientsideblog.com, has been rated as a "Top Ten Must Read" by Marketing Magazine as well as being listed on Advertising Age’s "Power 150" marketing blogs. He teaches Canada’s only Professional Certificate Course in eMarketing and has authored two industry white-papers (Mobile Marketing: A Canadian Perspective and Guide to eMail Marketing) for the Canadian Marketing Association.

Seaton is a Director, Board of Directors, Canadian Marketing Association and is also Chair, Digital Marketing Executive Council. He is a past Director, Board of Directors with AIMS – Association of Internet Marketing & Sales and past member of Advertiser Council, IAB – Interactive Advertising Bureau.